Dr Laureen van Aswegen on taking SmartTechNXT abroad
The World Trade Center Twente’s ‘Women in International Business’ initiative works with internationally active women who need temporary support and women who want to expand internationally. In this article published by the WTC Twente, Dr Laureen van Aswegen shares her experience.
‘Dr Laureen van Aswegen, the newly appointed CEO of SmartTechNXT, has over 25 years combined experience in executive technical leadership and business process transformation. Her unwavering commitment to delivering excellent value to customers through Intelligent Automation Solutions is an inspiration to women entrepreneurs who are looking to expand their ventures internationally.
For those who are just starting out on the business internationalisation process, Laureen’s advice is, “Don’t go it alone! You do need a pioneering spirit but organisations like Invest Holland (NFIA), SANEC, WTC Twente and OostNL were invaluable in facilitating our internationalising journey – they are genuinely interested in helping us to succeed. We have felt supported at every turn and are encouraged that our vision for the future of our business is shared.”’
Read the full article here.